Fuli Farmers' Association is located in the southernmost part of Hualien County, Taiwan, blessed with pristine water sources and a rich natural environment. The association is dedicated to promoting organic and eco-friendly farming practices, aiming to build a sustainable agricultural model. Its main products include Koshihikari rice, organic rice, honey-scented black tea, and various rice-based processed goods, all known for their high quality and trusted by consumers. In addition to assisting farmers with production and marketing, the association actively engages in community development and food and agriculture education, highlighting the unique characteristics and rural culture of Fuli. By promoting the “farm-to-table” concept, Fuli Farmers' Association strives to connect consumers with the origin of their food. Through brand building, marketing campaigns, and hands-on experiences, it brings greater visibility to Fuli’s agricultural products, expanding their reach across Taiwan and into international markets.