Keelung City, a port city nestled between mountains and the sea, is abundant in natural and cultural resources. Committed to sustainability, the city government has launched the "Embrace Keelung" brand initiative, which aims to foster a vibrant local ecosystem that supports the mutual prosperity of agriculture and fisheries. Starting with design, cuisine, and community development, the initiative promotes collaboration across various sectors to advance policies such as the circular economy, marine conservation, and eco-friendly transportation. By integrating resources from both the public and private sectors, Keelung strives to balance its environment, economy, and quality of life, progressing toward becoming a resilient and sustainable city.